connected tv & over the top tv

Internet TV Allows For Low Budget, Highly Targeted Television Campaigns

OWN YOUR BACKYARD - On TV

Advertising on TV is affordable when you choose specific geographic regions to target your message. Own Your Backyard with Television

Connected TV is on TV Screens

(CTV)

Over The Top TV is on All Devices

(OTT-TV)

CTV Features & Benefits

97% ad completion rate
No weighting of ads (1 ad = 1 view)
More precise targeting at your ideal audience
Lower cost than local broadcast or cable
Measure success with real time reporting

Connected TV allows advertisers to target the right Households (HH) at the right time. Targeting can be extended deeper by choosing certain channel categories to air ads on such as men, women, children.

Costs average around a $40 -$45 cpm

About $0.04 per ad aired, per HH

OTT TV Features & Benefits

Easy access for viewers through a multitude of devices
Data transparency and Micro-targeting
Younger, mare active and engaging audience
Lower cost
Target by HH characteristics and niche content

One of our favorite benefits of OTT advertising is your brands ability to literally follow targeted customers. They may see your ad on their laptop at work, their phone at lunch and on break on their tablet

Costs average around a $18 to $20 cpm

About $0.02 per ad aired, per device

Download the CTV/OTT TV eBook Now!

CTV/OTT ADVERTISING IS STICKY

It’s not an exaggeration to say that CTV/OTT media has completely reshaped the ad experience. When watching broadcast or cable television, viewers are served multiple ads within a 6 to 8 minute ad break. They might watch a commercial, they might leave the room or they might change the channel and surf until the ad break is over.

With CTV/OTT content, on the other hand, viewers get a 90 second or two minute ad break, typically with a countdown clock somewhere in the video window. Viewers can’t skip it, but they know exactly how long it’s going to last. The experience is shorter, more palatable, and more engaging—I like to say it’s “stickier.” From both a consumer and an advertiser experience, this is a much better way to do it. It’s more enjoyable for the viewer and brands can be certain their ads are seen.

CTV/OTT ADVERTISING ENABLES ADVANCED TARGETING

Advertisers no longer have to make broad and often inaccurate assumptions about a general audience, nor do they have to guess about a supposed demographic. OTT content delivers advertising on a 1-to-1 vector. That means you can target a consumer wherever that consumer may be, no matter what they’re watching or what platform they’re watching it on.

Even more importantly, OTT delivers a treasure trove of data about what viewers watch and how they behave. Advertisers can target people based on their unique viewing habits thanks to a comprehensive portrait rendered in numbers.

CTV/OTT ADS ACCESS THE HARDEST TO REACH CONSUMERS

Remember those cord-cutters? CTV/OTT allows advertisers to reach this elusive group on their terms. More broadly, OTT’s targeting capabilities enable brands to reach specific audiences that they could formerly only hope to contact with a blanket TV ad strategy. With OTT, nearly any consumer can be identified and served.

CTV/OTT FEATURES ADVANCED ATTRIBUTION CAPABILITIES

Thanks to CTV/OTT, brands no longer worry whether viewers saw their ads. CTV/OTT advertising can provide attribution in a way that broadcast and linear TV never could. Using pixel-based tracking, we can determine if a person saw an ad, did they watch the whole ad, did they visit your website, and how long did they stay on the website once there. Brands can acquire this data regardless of the device viewers use to watch content.