OMNI CHANNEL MARKETING & ADDRESSABLE ADVERTISING

OMNI CHANNEL & ADDRESSABLE

A Perfect Pair

What is Omni Channel Marketing?

Omni channel marketing campaign will utilize several digital online and offline marketing channels delivering a consistent message, visuals and brand image. This creates a compelling and consistent experience with the consumer at the center of that experience.

The integration of these marketing channels gets them working together to deliver your campaign with personalized, consistent messaging. This provides a seamless experience for the customer and allows for all channels to talk to one another. working together. It becomes easy for customers to opt-in or buy on the playform they most are comfortable with.

This is a consumer first approach where all of your communications work together to educate and engage the customer.

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Brand Centric

Customer Focused

ADDRESSABLE ADVERTISING

aka: Digital Direct Mail

What is Addressable Advertising?

Addressable media is advertising that sends messaging to specific, targeted consumer addresses. Think Direct Mail only with digital, online delivery of your messaging. Consumers now have so much more than just a home address, they have eMail addresses, IP addresses, social media ID's, mobile ID's, connected TV's and more.

All of these digital addresses and ID's are addressable, meaning we can target those consumers affordably, even on TV. An Omni channel campaign will deliver consistent relevant messaging online, on mobile, on social and even on TV.

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QUESTIONS?

FAQ's - Omni Channel & Addressable Advertising?

WHY is an omni-channel, addressable campaign important for my business?

> Once upon a time shoppers would travel from store to store to shop. Now, 86% of shoppers regularly shop across two, three or more media platforms/channels?

> Your customers have a lot of choices, from your competition to the various media you'll find them on.

> The most successful competitors are on multiple platforms.

> Product reviews are readily available online.

> Shoppers are known to buy products online using their smartphone even while standing in line at another store.

> That’s why 87% of the retailers recognize an Omni channel marketing strategy is crucial for their business.

WHAT is the first step?

> Just like building a house, the first step is assuring you have a strong foundation to build on.

> Our R4 SaaS (System as a Service) provides that foundation.

> The 4R's are Reputation, Resell, Reach and Retarget.

> Those 4R Systems provide everything needed to grow your business.

HOW much does it cost?

> The foundational R4 Systems are priced by category or as a group. More info here

> Omni Channel Campaigns require their own budget and are built to order after strategy and budget discussions. Marketing Channels include online, social, email, text, mobile, LBA, TV, radio and much more.

WHERE do we get the Data needed to market too?

The Data Hub provides data of all kinds, from physical addresses to IP, social, mobile and eMail addresses. That includes both consumer and business addresses.

Once we've determined your target consumer we can pull the most appropriate data and begin a campaign.