The 4R's

Systems as a Service

R #4 RETARGETING

THE TWO TYPES OF RETARGETING

Customer Acquisition Retargeting

aka: Pixel-Based Advetising

Also known as pixel-based marketing, this form of remarketing allows advertisers to target new customers in different ways:

Website retargeting - reminds your website visitors of your products and services after they leave your website without buying or converting.
Search retargeting - target an audience based on the previous searches they conduct on other websites.
Contextual retargeting - target potential customers viewing online content relevant to your business.
Location based retargeting - mobile geo-fencing enables you to retarget those that enter a certain location. Requires physical addresses, yours or ours.

Customer Acquisition Retargeting requires an ad budget. Costs average about $8 CPM (Cost Per Thousand).

CRM Retargeting

aka: List-Based Marketing

Also known as List-based marketing targets your customer database including existing and past customers or leads

When new customer data is acquired through other forms of marketing they are automatically added to your CRM and move into the CRM Retargeting buckets.

CRM Retargeting uses email, text and social media marketing from inside your R4 SaaS System. The R4 System will automate a majority of these Outreach efforts.

Retargeting your CRM data using online display & video ads or Connected TV ads requires an ad budget to target customers with your message.

Retarget Every Chance You Get

Retargeting customers that have been exposed to your brand

should go on forever, even after the sale.

Weather the customer visited your website, social media or any digital asset, retargeting has proven an unparalleled ROI for any business.

There is an old ‘Rule of 7’ in marketing that says "a consumer needs an average of seven impressions before they'll take action.

But that rule was created decades ago when we saw an average of 500 ads each day. That number has increased over 10X now, so it’s safe to say that the ‘Rule of 7’ should get bumped up as well.

Regardless of what that specific number is, you need to stay in front of your prospects!

Retargeting allows us to make sure that your prospects that have already demonstrated some degree of interest in doing business with you are going to continue to see your business over and over again. Retargeting will show them your ads with pre-determined frequency and over time.

Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.